© CTC Publishing
Bob Bly, author of 100 books and the man McGraw-Hill calls "America’s top copywriter," reveals...

My ''Secret Weapon" for Generating All the Sales Leads Your Business Will Ever Need!

This powerful "lead-generating machine" can produce more new business opportunities than you can handle – without the Internet, fancy technology, or the risk of incurring huge fines from violations of anti-spam and do-not-call laws...

About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his freelance copywriting, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, and AlliedSignal.

Bob is the author of over 70 books including The Copywriter’s Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer.

What they say about Bob Bly ‘s copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
—Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
—Gail Diggs, Phillips Health

"Thanks again… you did a great job."
—Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go. You hit it on the head!"
—Sara Pond, Nightingale-Conant

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
—Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
—Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
—Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn’t stop themselves from responding."
—Richard Scheffren, Dynamic Changes Hypnosis

Dear Marketer:

What’s my "secret weapon" for generating all the sales leads you will ever need?

Well, for starters, here’s what it’s NOT... .

  • First, it's not e-mail marketing. With CAN SPAM laws and spam filters blocking so many e-mails, e-mail response rates are plummeting.
  • Second, it’s not telemarketing, because "do not call" lists are making it increasingly difficult to reach your potential customers by phone.
  • Third, it's not fax broadcasting. Laws on the books now prohibit fax broadcasting to strangers – so you can't promote your product to most prospects by fax.
  • Fourth, it's not banner ads. Half your online ads never reach your audience because of pop-up blockers installed on their PCs.
  • Fifth, it's not TV commercials. Thanks to Tivo, your prospects no longer watch many of your commercials, much less respond to them.

So what is my "secret weapon" in lead-generation marketing?

The answer may surprise you. It's a tried and true method that some "new media" whizzes deride as old-fashioned.

Yet it can be amazingly effective... easy to implement... and highly profitable.

I'm talking, of course, about... .

Direct mail -- the "workhorse" of lead generation

Copywriter Denny Hatch has called direct mail the "workhorse" of direct marketing.

And it's certainly the "workhorse" of lead generation.

With nothing more than a piece of paper, postage stamps, and some highly targeted rented mailing lists... .

You can reach thousands of folks who are ideal prospects for your products or services – and get them to make an inquiry about what you are selling.

Direct mail isn't hugely complicated. However, there are some rules and principles you MUST know to successfully generate leads with direct mail.

Now, in my e-book, Direct Mail: My Secret Weapon for Generating Sales Leads, you'll learn them all.


  • How to convert "suspects" into prospects... and prospects into customers. Page 3.
  • The 5-step "motivating sequence." Works like magic when writing copy to generate sales leads. Page 62.
  • What kinds of businesses can profit from direct mail-generated sales leads... and which don't value inquiries. Page 5.
  • A sales letter that generated an 11% response for an industrial product sold to engineers. Page 63.
  • 3 steps to getting a successful lead-generating DM campaign off the ground. Page 6.
  • How to craft a call to action in your letter that compels potential customers to respond. Page 7.
  • 8 ways to generate more sales leads... and 9 techniques for improving the quality of your leads. Page 8.
  • Integrating lead generation into your overall sales and marketing program. Page 10.
  • 4 questions to ask when planning a lead-generation marketing program... and one good answer to each. Page 11.
  • How to write an effective lead-generating sales letter to sell professional services. Page 14.
  • 4 ways to segment your market and target your mailings to the right lists. Page 12.Dfdf
  • Simple formula shows you how many direct mail pieces you must mail per month to achieve your revenue goals. Page 16.Dfdf
  • 50-point checklist for implementing an effective lead-generation direct mail campaign. Page 18.
  • How to "pre-test" a direct mail promotion at minimal cost before investing money in large mailing quantities. Page 83.
  • Double your response rates by offering the reader a "bait piece." Page 29.
  • How and why to build – and segment – your in-house lists of prospects and customers generated by your direct mail programs. Page 85.
  • The 4 types of offers you can use in lead-generating direct mail. How many should you include in yours? Starts on page 22.
  • Hard offers vs. soft offers... and when to use each. Page 27.
  • 17 tips for typing and layout out your sales letters. Page 65.
  • Increasing response rates with negative and deferred offers. Page 24.

  • How to create titles for free booklets and special reports that skyrocket your DM response rates. Page 32.
  • Why you should put a price on the front cover of your giveaway – even if it's always free and you don’t intend to sell it. Page 35.
  • How to design an effective reply card for your lead-generating mailings. Page 66.
  • Techniques for boosting response rates by creating a sense of urgency in your sales copy... even if there’s no real reason to respond now. Page 47.
  • To tease or not to tease? What to put on – and how to design – your mailings outer envelope. Page 68.
  • What format is best for your free giveaway? Booklet... report... book... downloadable PDF file... CD... DVD? Page 37.
  • Should you enclose a sales brochure with your sales letter? The answer may surprise you. Page 70.
  • Where to get free content to use in special reports and other informational premiums. Page 39.
  • Selecting your mailing options at the post office – which is best: first class or third class bulk rate? Page 72.
  • How to get prospects to pick up the phone and ask for an appointment. Page 44.
  • How many leads should you expect from your direct mail campaign... and what percentage of them are likely to convert to sales? Page 73.
  • Ways to avoid attracting "brochure collectors" – and other junk inquiries – when generating leads with a free giveaway. Page 41.
  • What works best in lead-generation direct mail – a solo mailing or a series of mailings? Page 75.
  • Increasing lead flow by offering free samples... free trials... demos... and evaluation copies. Page 51.
  • How to "key code" your mailings so you can precisely measure response rates – and know which offers, copy, and lists worked best. Page 79.
  • A lead-generating one-page sales letter that generated a 10% response for selling a professional service. Page 53.
  • What premiums work best for lead generation in direct mail? Page 49.
  • How to follow up in direct mail leads to maximize conversion of inquiries into customers. Page 81.
  • What direct mail format is right for you? Page 56.
  • Best length for lead-generating sales letter copy. Page 61.
  • Should you call people on your mailing list who do not respond to the direct mail promotions you send them? Page 80.
  • How to find and rent the right mailing lists for your offer. Page 57.
  • And so much more... .

You can download my 87-page e-book on direct mail almost immediately... read it tonight... and start putting together your lead-generating direct mail campaign tomorrow. It's delivered instantly online – no shipping charges or delays.

"OK, but what will it cost me?"

Well, if you were to hire me to write your lead-generating direct mail for you, the fee starts at $2,500... just for one sales letter.

Or, you could retain me to advise you as your marketing consultant; my standard consulting fee is $500 an hour.

But Direct Mail: My Secret Weapon for Generating Sales Leads won't cost you $2,500 … or $500... or even $100.

Instead, the price is just $39 – less than I charge for just 5 minutes of my time!

And if Direct Mail for Generating Sales Leads doesn't help you generate more sales leads than you could ever hope to handle, you don’t pay even that much. Here's why... .

Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with this program.

If you aren't convinced that Direct Mail for Generating Sales Leads is the smartest investment you've made in your marketing this year, just let me know within 90 days.

I'll give you a full and prompt refund. And you can keep the e-book with my compliments.

That way, you risk nothing.

Do my direct mail lead-generation secrets really work?

"Bob, the response we've received from your sales letters has been nothing short of tremendous," says John Fallone of IT Group International. "We've derived significant business from these unforgettable mailings."

Why not use my methods, proven for over a quarter of a century in the marketplace, to generate a flood of leads, inquiries, and sales in your business today?

To order Direct Mail for Generating Sales Leads on a 90-day risk-free trial basis, just click here now:


Robert W. Bly, Director
CTC Publishing

P.S. Order Direct Mail for Generating Sales Leads today and you get a FREE Special Bonus Report, Take Your Copywriting to the Next Level (list price: $29).

In this 59-page special report, you will discover:

  • How to get great testimonials for your ads... and where to use them in your copy. Page 44.
  • The magic of "false logic" – convincing the reader that you know what you're talking about no matter how complex the topic. Page 35.
  • Using the "Copy Length Grid" to determine whether your ad copy should be long or short. Page 50.
  • How to prepare for a copywriting assignment. Page 3.
  • Reach your prospects on a deeper level using the "BDF formula to uncover their core buying complex. Page 40.
  • And more... .

To order Direct Mail on a no-risk 90-day trial basis... and get your FREE Bonus Report... click below now:

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